Health Insurance Options for Bootstrapped Entrepreneurs: A Guide

This post is a companion to the Software Social episode on Health Insurance for Bootstrappers. There’s no getting around it: health insurance is a huge hassle and expense in the US. The number #1 thing that kept us back from going full-time on our then-side project, Geocodio, was the scary part about dealing with health insurance. I had previous experience buying health insurance on behalf of an employer, and I

Software Social Podcast

After years of being a guest on other podcasts, I’m finally a podcast host myself! The premise of the podcast is following two SaaS founders: one transitioning to SaaS from consulting, Colleen Schnettler, and myself, with a more established SaaS. Every week, we each share what we’ve been working on and workshop our challenges together. You can listen to our first two episodes below: Subscribe wherever you get your podcasts

Interview: Build Your SaaS Podcast

Talking about the reality of bootstrapping a SaaS while juggling a full-time job, marriage, and family. Listen: Build your SaaS

Interview: Bright & Early Podcast

Interview on the Bright & Early podcast about how we started Geocodio and how entrepreneurs can use customer interviews to grow their business.

Interview: Product Collective

Interview: Conquering the Glass Ceiling with Dr. Cortney Baker

In this episode of Conquering the Glass Ceiling, I sat down with Co-Founder of Geocodio, Michele Hansen. Michele and her husband created a software-as-a-service company that provides geocoding services. Michele has started many businesses and products over the years with friends and her husband. Her family has helped her throughout her entrepreneurial journey and start her current business. She has learned to figure out what customers really want and how to

Interview: Startup Pregnant

When Michele Hansen and her husband started planning for the birth of their daughter, they quickly realized that the high cost of daycare—a whopping $24K per year—was going to require an additional income stream. So, they created an app called Open Nearby as a side project. In the course of building that business, Michele and her husband uncovered a need in the market for geocoding software that translates addresses into

Interview: Lean the F*ck Out: Mastering Google Search And SEO To Increase Sales Online

In this episode, we talk with Michele Hansen about the business she co-founded with her husband, Geocodio. They launched the business as a side hustle together just after they got pregnant with their first born, now Michele works full time on the business. We talk with her about what it took to make that change and how she has been able to grow the business using a lean startup model,

Interview: Laravel News

In the penultimate Laracon Session, Jake and Michael are joined by husband and wife tag-team speakers Michele and Mathias Hansen to talk about launching and scaling a side project, along with your regular dose of Laravel framework and community news.