Full Stack Europe 2022

I gave a Deploy Empathy customer interviewing workshop and talk at Full Stack Europe 2022 in Antwerp, Belgium.

Deploy Empathy Podcast Book Tour

I’ve been on various podcasts talking about my book, Deploy Empathy, since its launch, including: SaaS Club Inside Intercom Indie Hackers Build Your SaaS UI Breakfast Startups for the Rest of US and more! You can listen to the full tour on the playlist below.

Inside Intercom Podcast

I was invited onto the Inside Intercom podcast to talk about customer interviews. Listen to the episode here.

Mind the Product: Hamburg

If you’ve ever had someone say to you in order to discredit the idea of UX research, “If Henry Ford had asked what people what they wanted, they would have said faster horses,” this talk is for you.

GOTO:Aarhus 2022

I gave a Deploy Empathy workshop and talk at GOTO:Aarhus 2022 in Aarhus, Denmark.

Deploy Empathy

Deploy Empathy is a practical guide to interviewing customers. The book was written in public as a newsletter and is now available to order.

Deploy Empathy Newsletter

I love helping people figure out how to do customer research. But I find myself without one book to send people to help them get started and gett over that initial hump of finding people and figuring out *exactly* how to talk to them. So I’m going to start writing some more blog posts. They won’t be in a particular order, and maybe I’ll turn them into a book one

Highlighted in Adam Grant’s Book “Think Again”

Adam Grant highlighted my application to a past job in his thought-provoking new book, Think Again. The story is about how I applied to a job and acknowledged up-front that I did not meet their criteria. Adam first shared the story in this blog post in 2016, and I also joined his TED Work/Life podcast to share the story in 2018. The story was also mentioned in Forbes in 2017.

Software Social Nominated in Three Categories in SaaS Podcast Awards

Over 50 podcasts were nominated in the 2020 MicroConf SaaS Podcast Awards, and Software Social made the top 5 in three categories. See the full list here. Best Episode: “The Feelings Episode” Michele and Colleen dive into striking a balance between business, founder, and lifestyle fit, and the trade-offs of running your own business versus working for someone else. Best Hosts Best Podcast for SaaS Founders

Startups for the Rest of Us Podcast

Mathias and I were on Microconf Founder Rob Walling‘s Startups for the Rest of Us podcast. We shared the founding story of Geocodio and talked about competing in a commodity industry. The transcript is available here.