Build Better Software Podcast

Integrating customer feedback — whether it’s from interviews, usability sessions, or testing — can be tricky. Not because the methods are hard… but because of people. Many people resist new things and things that challenge their existing ways of doing things. We also talked about Jobs to Be Done and how to validate product ideas — and how to find problems when you don’t have users. I talked about how

How to Sew Cotton-Flannel Face Masks

Over the past few months, I’ve enjoyed the challenge of working with a physical product: face masks. A couple of people have asked me for my pattern and supplies, so here you go! I’ve included dimensions for child-sized masks, too. According to a study cited by the Boston Globe, a well-fitting cotton/flannel mask can filter as well as an N95, so I’ve been making mine from a cotton/flannel combination. Sometimes

Guest Post for Girl Scouts: “I Held My First Virtual Meeting and My Daisies Earned a Petal. Here’s How We Did It.”

I wrote a guest post for Girl Scouts on hosting a virtual meeting during the Covid-19 crisis. I think we underestimate how much children pick up and how much they are capable of understanding. My co-leaders and I felt like this was an important thing to discuss with them and dovetailed nicely with the Responsible for What I Say and Do petal. The pandemic is going to be a major

Washington Post highlights Maywood Response

In early March of 2020, I started organizing my neighborhood to help prepare for Covid-19. We ended up building a group of volunteers to get groceries, medications, and other supplies for high-risk neighbors. The effort was highlighted in the Washington Post: The brigadier general in the Virginia operation is Michele Hansen who moved into Maywood two years ago and runs a geocoding software company with her husband. Her sister is a nurse

Using Customer Portfolio Analysis to Weather the Storm as a Bootstrapper

It’s been a hell of a week. I will not mince words: the news is all-consuming right now. And if your brain is like mine, when it takes a break from thinking about our public health emergency it jumps to the next big risk: the economy. And our business. And how things will go. And it’s scary to think about. We all knew the risks of working for ourselves. But

Interview: Build Your SaaS Podcast

Talking about the reality of bootstrapping a SaaS while juggling a full-time job, marriage, and family. Listen: Build your SaaS

Interview: Bright & Early Podcast

Interview on the Bright & Early podcast about how we started Geocodio and how entrepreneurs can use customer interviews to grow their business.

Interview: Product Collective

Tips for Getting Useful User Feedback

On Monday, I gave a short attendee talk at MicroConf Growth on how to conduct user interviews and usability sessions. It was only twelve minutes, though, so I had to focus it on the key point: Getting useful user feedback is all about how you act. To find your user’s pain points (and in turn opportunities for your business), you need to make them feel comfortable being open and vulnerable with you. This means you

Conference Talk: MicroConf Growth 2019

Gave a 12 minute talk on customer interviews at MicroConf 2019. Notes Slides