Mathias and I were on Matt Stauffer’s Business of Laravel podcast in July 2024. In this episode of the Business of Laravel podcast, host Matt Stauffer interviews Michele and Mathias Hansen, the founders of Geocodio, a SaaS that provides hassle-free geocoding, built with Laravel. They discuss their motivation for creating the service, born from their own need for reliable geocoding data, and explore the challenges and benefits of working together as a couple, including how their roles

I’ve been on various podcasts talking about my book, Deploy Empathy, since its launch, including: SaaS Club Inside Intercom Indie Hackers Build Your SaaS UI Breakfast Startups for the Rest of US and more! You can listen to the full tour on the playlist below.

I was invited onto the Inside Intercom podcast to talk about customer interviews. Listen to the episode here.

Mathias and I were on Microconf Founder Rob Walling‘s Startups for the Rest of Us podcast. We shared the founding story of Geocodio and talked about competing in a commodity industry. The transcript is available here.

After years of being a guest on other podcasts, I’m finally a podcast host myself! The premise of the podcast is following two SaaS founders: one transitioning to SaaS from consulting, Colleen Schnettler, and myself, with a more established SaaS. Every week, we each share what we’ve been working on and workshop our challenges together. You can listen to our first two episodes below: Subscribe wherever you get your podcasts

Integrating customer feedback — whether it’s from interviews, usability sessions, or testing — can be tricky. Not because the methods are hard… but because of people. Many people resist new things and things that challenge their existing ways of doing things. We also talked about Jobs to Be Done and how to validate product ideas — and how to find problems when you don’t have users. I talked about how

Talking about the reality of bootstrapping a SaaS while juggling a full-time job, marriage, and family. Listen: Build your SaaS

Interview on the Bright & Early podcast about how we started Geocodio and how entrepreneurs can use customer interviews to grow their business.

In this episode of Conquering the Glass Ceiling, I sat down with Co-Founder of Geocodio, Michele Hansen. Michele and her husband created a software-as-a-service company that provides geocoding services. Michele has started many businesses and products over the years with friends and her husband. Her family has helped her throughout her entrepreneurial journey and start her current business. She has learned to figure out what customers really want and how to