Getting Started with User Interviews in 3 Steps

It’s frustrating to look at your metrics and wonder why you have high dropoff, low conversion, or low engagement. Ultimately, there’s only so much digging you can do in Google Analytics or a spreadsheet before you need to try something different. Google Analytics will tell you that people are doing things. But it will never tell you why. It will never tell you their motivations, their frustrations, and what they’re trying to do.

Interview: Startup Pregnant

When Michele Hansen and her husband started planning for the birth of their daughter, they quickly realized that the high cost of daycare—a whopping $24K per year—was going to require an additional income stream. So, they created an app called Open Nearby as a side project. In the course of building that business, Michele and her husband uncovered a need in the market for geocoding software that translates addresses into

Interview: Lean the F*ck Out: Mastering Google Search And SEO To Increase Sales Online

In this episode, we talk with Michele Hansen about the business she co-founded with her husband, Geocodio. They launched the business as a side hustle together just after they got pregnant with their first born, now Michele works full time on the business. We talk with her about what it took to make that change and how she has been able to grow the business using a lean startup model,

5 Things I’ve Learned After Going Full Time on My Side Project

This past summer, my husband/co-founder and I had the opportunity to speak at Laracon 2017 on Launching & Scaling a Side Project. In the talk, we talked about what we’ve learned launching (…and scaling!) Geocodio, which we started as a side project in January 2014. It’s been quite the journey, and we wanted to share what we’ve learned with others to fuel their own entrepreneurial efforts. We made sure to mention that

Congratulate Your Users

Note: I wrote this just before leaving The Motley Fool. I had so much fun working on product there and I’m still incredibly proud of the work we did together. Something I’ve become excited about in the past year is increasing users’ self-esteem, especially in situations where they wouldn’t normally expect it. From retail to investing, it’s a small but high-impact way to increase user satisfaction and delight. Even things

Six Things I Learned Building the Harvey.Geocod.io Twitter Rescue Requests Map

Hurricane Harvey was the first time I’ve ever participated in the civilian response to a natural disaster, and I learned a lot in the process. My husband and I made a map that showed tweets of people wanting to be rescued (previously housed at harvey.geocod.io, but since taken down out of respect for victims’ privacy). By the time Harvey left the Texas coast, it had logged over 1,800 requests for

The Harvey Twitter Rescue Map

During Hurricane Harvey, people who were in need of rescuing started tweeting out their addresses. Mathias and I built a tool that scraped address of Twitter. There were many other groups who built maps to coordinate rescues, and we cannot say for certain whether ours led to any rescues. The tool was mentioned in the Boston Herald, ABC-7 (WJLA Washington), and my hometown newspaper, the Tri-Town Transcript.

Conference Talk: Laracon 2017

“Launching & Scaling Your Side Project” at Laracon 2017.

Interview: Laravel News

In the penultimate Laracon Session, Jake and Michael are joined by husband and wife tag-team speakers Michele and Mathias Hansen to talk about launching and scaling a side project, along with your regular dose of Laravel framework and community news.

Nine Things I Learned From Giving (Surviving) My First Talk at a Tech Conference

This past week, I had the fortune of co-presenting a talk at Laracon in NYC on Launching and Scaling a Side Project. It was my first time speaking at a conference, and since I lived to tell the tale, I figured I’d share what I learned in the process. 1. Deckset is awesome, use it. I resisted. I normally make slides in Google Slides, but my co-presenter, my husband, insisted on