When I started writing Deploy Empathy, I started writing it as a newsletter. The full newsletter archive is still available, and I occasionally write new issues.

Here’s what I wrote when I launched it in February 2021:

I love helping people figure out how to do customer research. But I find myself without one book to send people to help them get started and get over that initial hump of finding people and figuring out exactly how to talk to them.

So I’m going to start writing some more blog posts. They won’t be in a particular order, and maybe I’ll turn them into a book one day, and maybe I won’t.

Little did I know at the time, those blog posts would indeed turn into a book—less than six months later, no less!