When Michele Hansen and her husband started planning for the birth of their daughter, they quickly realized that to afford daycare at $24,000 per year, they were going to need an additional income stream.
“Day care is more expensive than state college tuition in a majority of states, including the District of Columbia, where we lived,” said Hansen. “People are expected to come up with this chunk of money out of pocket. I don’t know how anyone does it.” While she and her husband could try to “crush it” at work, she believed they weren’t going to come up with an additional $24,000 through conventional means. That’s when they started talking about starting a business together.